Designing Beverage Menu Folders That Encourage Additional Orders
Drink menus are one of the most powerful sales tools for restaurants and hotels. Because this is the point where customers decide to "order more" in addition to the main meal. Whether it's coffee, tea, fruit juice or the shop's special drinks. But many times, beverage sales are not as expected. The problem may not be in taste or price, but in a "menu file" that isn't designed to help stimulate purchasing decisions.
This article will take you to see what elements a good beverage menu file should have. To make customers want to order more
Why do menu folders affect beverage sales?
A menu file isn't just a piece of paper in a leather case, it's a small "storefront" directly in front of the customer. The material, feel, and layout of the menu file All affect feelings before the customer even reads the letter. Menu folders that look old, torn, or look cheap It may make customers feel that the drinks in the store are not worth the price. Regardless of how good the quality of the drink is.
On the other hand, the PU leather covered menu folder has a hand weight. The surface is smooth. and meticulous sewing work It will help create a premium feeling from the first moment you pick it up. This makes it easier for customers to open up to higher drink prices.
Principles for designing beverage menu files to encourage more orders
1. Categorize clearly
Divide drinks into easy-to-read categories such as coffee, tea, refreshments, juices, and mineral water. Organized categories help customers quickly find what they want to drink. Instead of having to read line by line
2. Leave empty space appropriately (White Space)
A menu that is too crowded makes customers feel overwhelmed and may skip reading it altogether. Spacing between categories and items Helps the eyes rest and focus on each menu item better. Like an example of a drink menu that is arranged in proportion. There are clear category topics separated from prices.
3. Position the drinks you want to sell at the first eye point.
Most people's eyes look at the top right corner or the middle of the page first. Drinks that are profitable or signature to the restaurant should be placed in this location. Instead of just sorting by price from cheap to expensive.
4. Use fonts and color schemes that are consistent with the brand.
Heading fonts with a strong style, such as elegant capital letters for hotel/store names. Coupled with easy-to-read fonts for menu details. It helps the overall look to be professional and trustworthy.
5. Enter a short description. mouth-watering
Instead of just writing “Latte 130,” add a few details, such as the drink's ingredients or features. It will stimulate the desire to order more than just showing the name and price.
6. Leave space for additional information.
The area inside the file, such as on the opposite side of the menu page. Can be used for store business cards Welcome message or special promotions To increase the opportunity to communicate with customers without having to add a menu page.
Choose menu file materials that are suitable for actual use.
This is because the beverage menu file goes through the hands of many customers every day. and is easily stained with water or drink stains You should choose materials that are easy to clean. Wipes away stains without leaving marks. And durable for repeated use, good quality PU leather is an option that meets both beauty and long-term care needs.
summarize
A good beverage menu portfolio doesn't just have to "tell you the price," but it should act as a sales tool that entices customers to order more. Through the placement, color tones, materials, and small details that are carefully designed. Investing in good quality menu folders is therefore an investment that directly affects beverage sales in the long run.
If you are looking for a factory that produces leather-wrapped beverage menu folders. or other leather-covered items For restaurants and hotels that can be designed according to your brand concept HospitalityLM It is a factory producing hotel products that are actually produced in Thailand. Quality control at every step, from material selection to seam work. Ready to accept custom orders for colors, sizes, and logos.
See more details at hospitalitylm.com